Becky Phelps
Mar 2026
Our experience with New Hope has been very good. It has been almost a year now and their care and activities are beyond good. We appreciate all they offer.
Quick Facts
- Memory Care Security
- Secured unit with controlled access measures
- Pricing Structure
- All personal care costs included in monthly fee
- Care Continuum
- Five levels, from independent living to memory care
- Intergenerational Program
- Regular preschool visits since 2020 partnership
What Families Think
Families describe New Hope Bay as a warm, well-run community where residents move from isolation to thriving, with staff repeatedly praised for friendliness and attentiveness. The one more detailed review raises some concerns about meal sodium content and how additional care charges are applied, but overall satisfaction appears high across the reviews.
The Good
- Staff described as friendly, caring, and attentive
- Residents seen thriving, not isolated
- Clean, safe, and well-maintained facility
- Large apartments with private porches overlooking courtyard
- All personal care costs included in one fee
- Active social calendar and church services
The Bad
- One reviewer noted meals often include high-sodium items despite resident health needs
- One reviewer felt added care charges weren't matched to actual needs
AI-generated from reviews and community data.
About New Hope Bay
New Hope Bay is an assisted living and memory care community in Bay City, Michigan, offering independent living, assisted living, and enhanced memory care options in an all-inclusive residential setting. The community encompasses five distinct care levels, ranging from independent living for those seeking a maintenance-free lifestyle to specialized memory care for residents with cognitive and mobility challenges.
The community emphasizes resident-centered care, aiming to meet the physical, spiritual, social, emotional, and intellectual needs of its residents. All personal care costs are included in the monthly fee, and the community is staffed 24 hours a day. Memory care residents benefit from secure premises with controlled access measures designed to keep residents safe, while those in assisted living have access to the largest apartments in the area, including options with private porches overlooking a courtyard.
Amenities include a spacious dining room, sun room, salon, fitness area, theater for movies, and an interior courtyard. The community offers two-bedroom apartments for those seeking a more homelike experience. Regular activities include Wednesday entertainment, exercise and balance classes, church services, and Saturday movies.
Since 2020, New Hope Bay has partnered with the Montessori Children's House of Bay City, facilitating regular visits between pre-schoolers and seniors. The community also collaborates with the Great Start Collaborative on childcare services in Bay County.
Types of Care
Assisted Living
Need help deciding?
Tell us what you're looking for and we'll match you with communities that fit — free, and you choose who contacts you.
Help Me ChooseReviews
4.5overall · 33 ratings combined
4.5★ on Google (33)
Anne Bridgewater
Apr 2025
If you are looking for the best place for your aging loved one….look no further. We have had several years of experience with New Hope Bay…Tom and his staff are exceptional! We couldn’t be more relieved and happy that our mom and dad are thriving so well in this great place. ❤️
Linda Jacobs
Apr 2025
New Hope Bay is an extraordinary living community that independent through memory care seniors call home. Our families personal experience has enabled us to see different units as they work to serve their senior residence. It was important to our family to find the right “fit” because we wanted it all: clean and safe, quality activities, dining services, laundry and housekeeping, and important medical services. NHB offers all these services and probably more. I can personally say that all of the staff are friendly, positive and most of all seem to truly care about the residence. Home is not something we take lightly and NHB has excelled in providing this atmosphere. Well done NHB!
Nancy kleinke
Apr 2025
NHB has a very beautiful facility. The workers, in general, are very friendly and caring. I won’t mention names as I might inadvertently miss someone who has been especially helpful. There is always something going! I do wish the meals would not have so much salt included. Many of the residents have issues with high BP, heart ailments, and edema, which do not respond well to greater sodium content. I have been told that they do not add salt, which is true, but they still offer many items with increased sodium content in them. I’m referring to ham, cheese, sauces, shrimp, etc. If they do have to offer these items, maybe they could make sure that only one meal per day would have these items. I also wish their pricing for accelerated care would be increased according to what they actually needed, not just a blanket charge for many services that they do not need. Thank you for your continued care. I’m still very pleased with NHB.
Carmen J
Mar 2025
New Hope White Lake has been a wonderful place for my family member who is getting excellent care and has gone from isolated to thriving. The executive director is running a wonderful care facility and I would highly recommend for anyone looking for a place that is cozy, clean and attentive.
Frequently Asked Questions
What types of care does New Hope Bay offer?
New Hope Bay offers Assisted Living.
Where is New Hope Bay located?
New Hope Bay is located at 668 N Pine Rd in Bay City, Michigan.
What do families say about New Hope Bay?
Families describe New Hope Bay as a warm, well-run community where residents move from isolation to thriving, with staff repeatedly praised for friendliness and attentiveness. The one more detailed review raises some concerns about meal sodium content and how additional care charges are applied, but overall satisfaction appears high across the reviews.
Work at New Hope Bay? Claim this listing to update photos, pricing, and details — it's free.
Nearby Communities
Other senior living options within 25 miles of Bay City.
Charter Senior Living of Bay City
Bay City, Michigan0.1 mi
4.3(69)
Independent Living
Village of Hampton Meadows
Bay City, Michigan0.1 mi
4.2(13)
Assisted LivingIndependent Living
Willows of Bay City
Bay City, Michigan0.2 mi
4.5(30)
Assisted LivingIndependent Living
In Your Golden Years
Bay City, Michigan2.3 mi
2.9(16)
Rachel Sovereign Memorial Home
Bay City, Michigan2.4 mi
4.6(7)
Assisted LivingSkilled Nursing / Long Term Care
Heard Home Care
Bay City, Michigan2.8 mi