For senior living operators
Senior living marketing & lead generation
Families are on MyLivingChoice right now, comparing your community to the ones down the road. Operators who claim their listings decide what those families see. Operators who go further fill their pipeline.
- communities listed
- 42k+
- communities listed
- cities covered
- 6.4k+
- cities covered
- to claim & manage
- Free
- to claim & manage
Step one costs nothing: claim your listing
Your community is almost certainly already listed here. Claiming takes about two minutes with a work email, and it changes who controls the conversation.
Find your community →When you’re ready for more, Premium adds a verified badge, every family inquiry delivered instantly with no commission fees, your phone number displayed right on your listing, and performance analytics. Premium Plus adds top placement in every list your community appears in.
- 01
Take over the page families already read
Your listing exists and families are comparing it today. Claim it, and the photos, pricing, and story they see become yours to set.
- 02
Inquiries go to you, and only you
Referral sites sell one family to five competitors. Here, a family who chooses your community reaches your community: delivered to your inbox within a day, or the same minute on Premium. Unclaimed communities never see them at all.
- 03
Rank where the comparison happens
City and care-type searches, state guides, operator pages, and the shortlists our matching tool hands families. Complete, claimed profiles rank ahead of bare ones.
Full-service marketing
Need more than a listing? That’s our specialty.
MyLivingChoice is operated by Salt Rank, a family-owned Kansas City agency where 90% of clients are in senior living. For 15 years we’ve helped hundreds of communities turn marketing spend into move-ins.
15 years
marketing senior living communities
90%
of our clients are in senior living
Hundreds
of communities served nationwide
Search Engine Optimization
Own the searches that fill communities, like “assisted living near me” in your market. Local SEO, content, and directory presence that compound month over month, and keep working when ad budgets pause.
Google Ads Management
Campaigns built around senior living economics: high-intent keywords, tour-focused landing pages, and honest cost-per-move-in reporting. One community client fields 80+ calls a month from ads alone.
Social Media Management
The adult daughter researching for Mom checks your Facebook before she calls. We keep it alive with real community life, professionally told, so what she finds confirms her choice.
Web Design & Development
Your website is your best salesperson or your biggest leak. We build senior living sites that turn visits into scheduled tours, with results as strong as a 920% traffic increase.
Geofencing Marketing
Reach families whose phones visit competitor communities, hospitals, and rehab centers, right when care decisions are being made. Precision that broad advertising can't touch.
Print Design
Brochures, signage, mailers, and brand materials that match the warmth of your community. The details families notice on tour day.
Why a senior living specialist?
A generalist agency learns your industry on your budget. We already know the seasonality of move-ins, the keywords families actually type, the compliance lines you can’t cross, and what makes an adult daughter pick up the phone. That’s why 85% of our clients stay with us long-term, and why 90% of our client roster is senior living.
What working together looks like
- 1.
Free audit. We review your current visibility, listings, website, and competitors, and show you exactly where inquiries are leaking.
- 2.
A plan sized to your budget. Cost-effective packages built for senior living budgets, not enterprise retainers. Start where the return is fastest.
- 3.
Transparent results. Real reporting on calls, tours, and cost per move-in. Family-owned, and honest to a fault about what's working.
Ready to fill your pipeline?
Tell us about your community and we’ll show you exactly where inquiries are leaking, free. No pitch deck, no pressure, just an honest audit from people who have done this for 15 years.
Operator questions, answered
How do senior living communities generate more leads?
The highest-intent leads come from families already comparing communities online. Claiming your community's profile on directories like MyLivingChoice puts accurate photos, pricing, and availability in front of those families, and inquiries route directly to your team. Beyond directories, communities invest in local SEO, Google Ads, and reputation management to capture families searching terms like “assisted living near me.”
Is a MyLivingChoice listing really free?
Yes. Every senior living community's basic listing is free to claim and manage: photos, descriptions, care types, and pricing. Family inquiries are delivered through Premium, which starts with a free 30-day trial and includes every lead instantly with no commission fees ever. Premium Plus adds top placement in every list.
What marketing works best for senior living communities?
Communities with strong occupancy typically combine three layers: a claimed, well-maintained presence everywhere families compare options; local search visibility (SEO and Google Ads) for high-intent keywords; and a steady reputation program that turns satisfied families into reviews. Specialized senior living agencies like Salt Rank build and run these programs end to end.
How much should a senior living community spend on marketing?
Most communities allocate marketing budget in proportion to the lifetime value of a move-in, which is often tens of thousands of dollars in annual revenue per resident. That's why even a modest program that produces a few extra move-ins per year typically pays for itself many times over. Start with the free wins, like claiming your listings, then scale paid channels based on measured cost per move-in.
Why do unclaimed listings hurt senior living communities?
Families comparing communities see unclaimed listings with whatever public data exists: old photos, missing pricing, no responses. Communities that claim their listings control that first impression, and inquiries reach their inbox instead of going nowhere. On MyLivingChoice, family inquiries for unclaimed communities are held for a claim, and unanswered inquiries are offered to nearby communities.
How can assisted living facilities increase occupancy?
Occupancy growth comes from more qualified inquiries and better conversion of each one. On the inquiry side: claimed directory listings, local search visibility, and paid campaigns aimed at families actively searching. On the conversion side: fast response times (families typically tour the communities that answer first), authentic photos, and a review profile that confirms what your tours show. Communities that treat inquiry response like an emergency consistently outperform those that respond in days.
Does Google Ads work for senior living communities?
Yes, when campaigns are built around senior living economics. Because one move-in can represent tens of thousands of dollars in annual revenue, even a high cost per click is economical if the campaign targets high-intent searches and lands on pages built to book tours. Salt Rank manages Google Ads for communities where a single campaign produces 80 or more phone calls a month. The failure mode is generic campaigns run by agencies that don't know the industry's keywords, regulations, or seasonality.
How important are online reviews for senior living?
Often decisive. Choosing care for a parent is a high-trust decision, and families read reviews the way they'd check references. A community with a 4.5-star average across dozens of recent reviews wins comparisons against equally good communities that never ask satisfied families to write one. A steady review program, plus prompt professional responses to critical reviews, is one of the highest-return marketing habits a community can build.
What is geofencing marketing for senior living?
Geofencing draws a virtual boundary around physical places where your future residents and their families already are: competitor communities, hospitals, rehab centers, senior centers, churches. People whose phones enter those areas can then be shown your ads. For senior living it's a precise way to reach families at exactly the moment care decisions are being made, such as during a parent's rehab stay after a hospital visit.
How long does SEO take for a senior living community?
Local SEO typically shows meaningful movement in three to six months, with compounding returns after that. Unlike ads, rankings don't stop when you stop paying, which is why SEO usually becomes the cheapest lead source a community has once it matures. The right expectation: quick wins from fixing your Google Business Profile and directory listings in the first month, then steady climb on competitive keywords like assisted living near me.
Should a senior living community hire a marketing agency or do it in-house?
Most single communities can't justify a full-time specialist for each channel: SEO, ads, social, design, and analytics are different jobs. A specialized agency spreads senior-living-specific expertise across all of them for less than one marketing hire. In-house teams shine at what only they can do, such as resident stories, events, and tours, while an agency runs the technical channels. That division is exactly how most of Salt Rank's long-term clients operate.
Your listing is waiting.
Two minutes to control how thousands of families see your community.