For operators & managers
Senior Living Marketing & Lead Generation
38,065+ communities are listed on MyLivingChoice, and families compare them every day. Here’s how operators turn that attention into tours and move-ins.
Start free: claim your community’s listing
Your community is almost certainly already listed here, and families are already looking at it. Claiming takes about two minutes with a work email.
Control your first impression
Photos, pricing, descriptions, and care details, managed by your team instead of left to public data.
Receive family inquiries directly
Families who inquire on your listing reach your inbox instantly. Unclaimed communities' inquiries wait for a claim.
Show up when families compare
Your listing appears in city and care-type searches across 5,921 cities.
See your numbers
Track listing views, search appearances, and inquiries from your dashboard.
Need more than a listing? That’s our specialty.
MyLivingChoice is operated by Salt Rank, a family-owned digital marketing agency where 90% of clients are in senior living. For more than a decade we’ve helped hundreds of communities fill their pipelines with proven, occupancy-focused marketing.
Search Engine Optimization
Rank for the searches families actually make, like “assisted living near me” in your market.
Google Ads Management
Campaigns built for senior living economics. One client community gets 80+ calls a month from ads alone.
Social Media Management
Real community life, professionally told. Campaigns have reached 841k impressions for a single client.
Web Design & Development
Websites built to convert families into tours, with results as strong as a 920% increase in monthly visitors.
Geofencing Marketing
Reach families researching competitors, hospitals, and rehab centers in your area.
Reputation & Print
Reviews, collateral, and brand materials that match the quality of your community.
Operator questions, answered
How do senior living communities generate more leads?
The highest-intent leads come from families already comparing communities online. Claiming your community's profile on directories like MyLivingChoice puts accurate photos, pricing, and availability in front of those families, and inquiries route directly to your team. Beyond directories, communities invest in local SEO, Google Ads, and reputation management to capture families searching terms like “assisted living near me.”
Is a MyLivingChoice listing really free?
Yes. Every senior living community's basic listing is free to claim and manage: photos, descriptions, care types, pricing, and direct family inquiries. A Premium upgrade adds a verified badge, priority placement in your city's results, and instant lead routing, but the free tier is genuinely useful on its own.
What marketing works best for senior living communities?
Communities with strong occupancy typically combine three layers: a claimed, well-maintained presence everywhere families compare options; local search visibility (SEO and Google Ads) for high-intent keywords; and a steady reputation program that turns satisfied families into reviews. Specialized senior living agencies like Salt Rank build and run these programs end to end.
How much should a senior living community spend on marketing?
Most communities allocate marketing budget in proportion to the lifetime value of a move-in, which is often tens of thousands of dollars in annual revenue per resident. That's why even a modest program that produces a few extra move-ins per year typically pays for itself many times over. Start with the free wins, like claiming your listings, then scale paid channels based on measured cost per move-in.
Why do unclaimed listings hurt senior living communities?
Families comparing communities see unclaimed listings with whatever public data exists: old photos, missing pricing, no responses. Communities that claim their listings control that first impression, and inquiries reach their inbox instead of going nowhere. On MyLivingChoice, family inquiries for unclaimed communities are held for a claim, and unanswered inquiries are offered to nearby communities.
Your listing is waiting.
Free to claim, two minutes to control how thousands of families see your community.
Claim Your Free Listing