New Friends Memory and Residential Care of Florence is a memory care and residential care community located in Florence, Oregon, off Highway 101 in a quiet residential neighborhood. The community sits on a peaceful 2.5-acre campus and serves families throughout the Central Oregon Coast region.
The community offers 48 private studio rooms, each with a private half-bath and furnished with residents' personal belongings and natural light. Homestyle meals are prepared daily with attention to dietary needs and preferences and served in a welcoming dining room. Daily activities, housekeeping, and maintenance are provided as part of resident care. Staff emphasize personalization, encouraging residents to display meaningful belongings and honoring individual preferences, routines, and practices that reflect each person's identity and history.
At New Friends, caregivers work to know each resident and provide compassionate support focused on dignity and respect. The community maintains open, ongoing communication between staff, residents, and family members. Care is designed to support residents' next chapter with comfort and consistency in a setting that feels personal and supportive rather than clinical.
Small pets are welcome in the Residential Care program, with dogs or cats under 25 pounds accepted as residents' companions. The community strives to make residential and residential memory care feel like home through attention to quality of life and the details that matter most to each person.
