MyLivingChoice

Brookdale Morehead City

107 Bryan Street

4.3(6 ratings)· Morehead City average: 4.2

Brookdale Morehead City — photo 11 / 2

Quick Facts

Total units
72
Licensed capacity
72 residents

California CDSS

Family Connection Tool
Virtual scrapbook shares memory care updates remotely
Personal Care Delivery
Personal items delivered to residents with monthly billing

What Families Think

Reviews for Brookdale Morehead City are mixed: several families praise the warmth and compassion of the memory care staff, especially during placement and daily care, while one detailed and serious review raises concerns about medication management, staffing levels, and emergency response times. With only a handful of reviews, it's hard to know how representative either experience is.

The Good

  • Memory care staff called kind, patient, and compassionate
  • Warm, welcoming atmosphere noted by multiple families
  • Wide activity variety: fishing trips, beach yoga, clubs
  • Meals personalized around residents' favorite recipes
  • Virtual scrapbook keeps memory care families connected remotely

The Bad

  • One detailed report of medication errors and unapproved discontinuation
  • One report of slow emergency response and chronic understaffing
  • One report of verbal abuse toward a resident with dementia

AI-generated from reviews and community data.

About Brookdale Morehead City

Brookdale Morehead City offers assisted living and memory care in Morehead City, North Carolina, designed around each resident's personalized needs. The community is situated minutes from the water, surrounded by coastal beauty.

Residents receive support tailored to their circumstances, whether assistance with daily tasks such as dressing, bathing, and medication management in assisted living, or specialized memory care for those with Alzheimer's and other forms of dementia. The memory care program, Clare Bridge, uses a person-centered approach with trained staff providing care in a secure, homelike setting. A 24/7 trained team is available for assistance in emergencies.

The community emphasizes engagement through various programs and activities, including fishing trips, beach yoga, the Coastal Writers' Club, and sunset socials by the water. Popular clubs include the Gardening Society, Veterans Circle, Book Club, and Walking Group. Residents enjoy hobbies such as gardening, knitting, journaling, painting, and cooking. The culinary team personalizes meals based on residents' favorite recipes, dietary needs, and preferences, with dementia-friendly dining options available in memory care.

Morehead City offers coastal attractions and activities, including walks along the Morehead City Waterfront, the History Museum of Carteret County with exhibits on coastal life and local traditions, and nearby waterfront restaurants serving fresh, locally caught seafood. The community values relationships and creates opportunities for residents to cultivate lasting connections.

Additional services include a Personal Solutions program through which residents or families can order personal care items delivered directly to their door, with free delivery and monthly billing options. In memory care, families can stay connected through a virtual scrapbook to share life updates and milestones from afar.

Types of Care

Assisted Living

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Reviews

4.3overall · 6 ratings combined

4.3★ on Google (6)

Amanda Garner

Jun 2025

via Google

If you're looking for a community that feels like home, Brookdale may be the place for you. Over the years Home Instead has cared for Clients safely at home for as long as possible. Many times we've helped Clients transition to Brookdale Assisted Living or Memory Care, when staying at home was no longer an option. Thank you Brookdale for being a community for trusted care. I encourage anyone to call Jill and set up a tour. Jill is a wealth of knowledge and has the heart for helping Seniors find their way "home".

Doreen Beer

Oct 2024

via Google

They lose medication. They discontinue medication without doctor's approval. They are staffed the bare minimum state standards. The food is slop. If you call them out on their errors, they send a letter threatening that you will be banned from visiting your loved one! They are not concerned if your loved one pulls the cord (alarm) the morning after being in the hospital and no one shows up for 5 minutes. When asked about why it took so long, the fill-in Executive Director said, "That's not long to wait, I'd be concerned if it were 15 minutes". This was the morning AFTER MY MOM WAS IN THE ER FOR SEVEN HOURS BECAUSE BROOKDALE DOESN'T PAY ATTENTION TO THEIR RESIDENTS. The staff complains that they're working 16 hour days, six days straight. They verbally abuse residents. They used dementia to discredit my mom when she had a negative experience with one of the staff verbally abusing her. But, oh they're so sweet when family is around.

Susan Santoli

Oct 2023

via Google

My husband was in memory care and received such kind, patient care. Not only was the MC staff outstanding, but throughout the facility, staff was warm, helpful and efficient! This was an excellent choice for memory care!

Gentry Elks

Feb 2019

via Google

Placed my mom in the memory care unit there today. A very very warm welcome when we arrived. Staff top notch. Great interaction with my mom and my wife and myself. I feel that she will be taken care of with compassion and caring.

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Frequently Asked Questions

What types of care does Brookdale Morehead City offer?

Brookdale Morehead City offers Assisted Living.

Where is Brookdale Morehead City located?

Brookdale Morehead City is located at 107 Bryan Street in Morehead City, North Carolina.

What do families say about Brookdale Morehead City?

Reviews for Brookdale Morehead City are mixed: several families praise the warmth and compassion of the memory care staff, especially during placement and daily care, while one detailed and serious review raises concerns about medication management, staffing levels, and emergency response times. With only a handful of reviews, it's hard to know how representative either experience is.

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