MyLivingChoice
The Hallmark, photo 11 / 8

Quick Facts

Licensed capacity
70 residents

Illinois IDPH

Lease terms
Rental plan with 60-day notice to leave
Included meals
Two daily meals for independent living residents
Furnished units
Furniture rental fee (~$900/month) if not vacated by month 3

What Families Think

An automated summary of family reviews and public information. Not verified by MyLivingChoice; confirm services, staffing and pricing with the community.

Families describe The Hallmark (formerly Brookdale Lake Shore Drive) as a lively, well-located community with strong dining and consistently friendly service staff, and many long-term residents and their families report high satisfaction. A handful of reviewers, however, describe serious lapses in care quality, staffing, and communication after a resident's health status changed, along with maintenance problems in the building.

What reviewers praise

  • Frequently praised food quality and variety
  • Warm, attentive dining and concierge staff by name
  • Lake Michigan and skyline views from many units
  • Active social calendar with clubs and lectures
  • Smooth, well-supported move-in transitions
  • Strong sense of community among residents

What reviewers flag

  • One report of understaffing and unqualified staff after move to assisted living
  • One report of no follow-up call after a resident's fall and hip fracture
  • Some mentions of elevator outages and maintenance issues
  • One report of rodent/bug problems and heating issues

AI-generated from reviews and community data.

The Hallmark is a senior living community in Chicago, Illinois offering Assisted Living, Independent Living and Respite / Short-Term Care. Amenities include Professional Chef, Fitness Center and Gathering / Activity Spaces. Families rate it 4.5 out of 5 across 71 reviews.

About The Hallmark

The Hallmark offers Independent Living and Assisted Living in Chicago's Lakeview neighborhood, providing personalized support in a maintenance-free setting.

Residents enjoy amenities such as a cafe, an on-site fitness center, and a library, along with a range of activities designed to encourage an active, engaged lifestyle.

The community's location offers breathtaking lake views and easy access to lakefront trails, parks, shopping, and dining along North Shore Drive and near the Gold Coast Historic District. Nearby shops, restaurants, and theaters in Lakeview and the Gold Coast add to the vibrant surroundings.

The Hallmark is also close to top medical facilities, including Northwestern Memorial Hospital, Advocate Illinois Masonic Medical Center, and Ascension Saint Joseph.

As part of the Grace Management family, The Hallmark embraces a philosophy centered on helping residents live fully, supported by a company that has managed senior communities for over four decades.

Types of Care at The Hallmark

Assisted LivingIndependent LivingRespite / Short-Term Care

Amenities

Room Amenities

  • Multiple Floor Plans
  • Private Rooms
  • Wi-Fi / High-Speed Internet

Meals & Dining

  • Dietary Accommodations (Gluten-Free, Low / No Sodium, No Sugar, Vegan)
  • Professional Chef

Community Amenities

  • 24-Hour Staff
  • Fitness Center
  • Gathering / Activity Spaces
  • Housekeeping
  • Laundry Service
  • Medication Management
  • On-Site Medical Staff
  • Pet Friendly
  • Salon / Barber
  • Theater Room
  • Transportation Services
  • Walking Paths

Activities

  • Social Activities

Need help deciding?

Tell us what you're looking for and we'll match you with communities that fit. Free for families.

Help Me Choose

This community is on our list of luxury senior living in Chicago, IL, where its published rate is compared with the other upscale communities nearby.

Reviews of The Hallmark

4.5overall · 71 ratings combined

4.5★ on Google (71)

Valerie Heady

Jul 2026

via Google ↗ · Report

The Hallmark on Lake Shore Drive in Chicago is a fabulous assisted living facility. The staff is professional and caring. The building is well maintained and beautiful with an outdoor terrace and many community rooms. Lots of activities and services for the elderly. I am very comforted to have this facility take care of my family members who live here !

Bizzy2021

Jun 2026

via Google ↗ · Report

Loved the service at the Skyline Room. The view is beautiful. Hospitality was top notch by William and Maria. They took us around the world with the cuisine. Best food in town!

Monica Dragutinovich

May 2026

via Google ↗ · Report

My relatives recently moved here. The highlights of the Hallmark: Food! The quality and quantity and most of all the variety is beyond all expectations. It keeps getting better with the recent Bistro addition.

Richard Priggie

Apr 2026

via Google ↗ · Report

Our server greeted us at breakfast this morning with a cheerful, “Good morning, lovelies!” That same upbeat attitude can be found in every corner of the Hallmark. Everything flows through the concierge staff, which means things are handled promptly and always with genuine care. It may sound like a cliché, but after being here for more than seven months, I can honestly say this is beginning to feel like home. It’s a true luxury to have a maintenance team that addresses mechanical issues quickly and efficiently. And the food is simply wonderful—I look forward to every meal.

Ellen Smith

Apr 2026

via Google ↗ · Report

I just think you guys are doing a wonderful job and you’re making our part of this easy and we’re meeting new people and it’s just been very nice much nicer than we ever expected and the staff are extremely good helpful smart and it’s a makes life easy for us.

Request information

Ask about availability, pricing, or a tour.

Have you already been in touch with The Hallmark?

By submitting, you're okay with us and The Hallmark reaching out by phone, email or text.Always free for families. If you move in, the community you chose pays us a referral fee, never you; any nearby communities we suggest are chosen by your answers, never by what they pay us. Referral agreements are our only tie to the communities we list. If a community stops meeting our qualifications, for example its licence lapses or it stops accepting referrals, we stop suggesting it. How we work · FAQ

Frequently Asked Questions

What types of care does The Hallmark offer?

The Hallmark offers Assisted Living, Independent Living and Respite / Short-Term Care.

How much does The Hallmark cost?

The Hallmark has not published its pricing. For context, communities in Chicago that publish rates start around $1,276 per month at the median. Final costs depend on care needs and apartment selection, so contact the community for a quote.

Does The Hallmark offer respite or short-term stays?

Yes. The Hallmark lists respite and short-term care among its options. A respite stay gives a family caregiver a planned break while your loved one receives full care, and it also works as a low-commitment trial before a permanent move.

Is The Hallmark pet friendly?

Yes. The Hallmark lists pet-friendly accommodations among its amenities. Ask about any size or breed policies when you visit.

Where is The Hallmark located?

The Hallmark is located at 2960 North Lake Shore Drive in Chicago, Illinois.

What do families say about The Hallmark?

The Hallmark carries a 4.5 out of 5 rating from 71 Google reviews. Families describe The Hallmark (formerly Brookdale Lake Shore Drive) as a lively, well-located community with strong dining and consistently friendly service staff, and many long-term residents and their families report high satisfaction. A handful of reviewers, however, describe serious lapses in care quality, staffing, and communication after a resident's health status changed, along with maintenance problems in the building. Reviews on MyLivingChoice come from families who confirmed a connection to the community and appear with the reviewer's first name and last initial.

How can families visit The Hallmark?

Submit the Request Information form on this page, or contact The Hallmark directly, to arrange a tour. Sharing your timeline and care needs up front helps the community prepare for your visit.

Work at The Hallmark? Claim this listing to update photos, pricing, and details. It's free.

Compare with similar communities nearby

Assisted living communities within 25 miles that work with MyLivingChoice, nearest first. If you move into one we introduce you to, it pays us a referral fee, never you; we never order them by what they pay.

Not sure which is right? A real person will shortlist up to three for you, free.

Get a free shortlist

Nearby Communities

Other senior living options within 25 miles of Chicago.

Prefer to stay home?

Home care agencies serving Chicago bring help to the house: daily living, companionship, and respite for family caregivers.

Reading on this