MyLivingChoice

Sunrise of Lincroft

734 Newman Springs Road Lincroft, Nj 07738

4.8(16 ratings)

Part of Sunrise Senior Living · 220 communities · 4.5★ average

Sunrise of Lincroft, photo 11 / 6

Quick Facts

Total units
85
Licensed capacity
85 residents

California CDSS

Reported Payment Structure Issue
Limited Medicare-designated spots, per one family

What Families Think

Families describe Sunrise of Lincroft as a warm, home-like assisted living community where staff know residents by name and provide attentive, dignified care, including during end-of-life stages. The community holds a strong 4.7 rating from 15 Google reviews, though one detailed account raised serious concerns about billing transparency and how a Medicare/payment issue was handled.

The Good

  • Staff know each resident by name personally
  • Praised for dignity and respect shown
  • Care managers described as accessible and responsive
  • Strong reputation for end-of-life and hospice-style care
  • Celebration-oriented, home-like atmosphere
  • Consistent praise for medical responsiveness

The Bad

  • One serious report of billing/payment miscommunication over Medicare slot availability
  • One account of poor communication during a family dispute over care and debt

AI-generated from reviews and community data.

Sunrise of Lincroft is a senior living community in Lincroft, New Jersey offering Assisted Living. Amenities include Restaurant style Dining Room, Gathering / Activity Spaces and Social Activities. Families rate it 4.8 out of 5 across 16 reviews.

About Sunrise of Lincroft

Sunrise Assisted Living of Lincroft is an assisted living community in Lincroft, New Jersey, with a licensed capacity of 85 residents.

Families consistently praise the staff's attentiveness and warmth. Multiple residents and their families describe feeling secure and well cared for, with one family noting the staff "knows each resident by name and respects their needs and dignity." Medical needs are met promptly, and families report that care managers are accessible and responsive to concerns. The community fosters a celebration-oriented, home-like atmosphere where residents feel happy and looked after.

Sunrise Lincroft holds a 4.7 out of 5 rating across 15 Google reviews, with fourteen 5-star assessments. Families highlight the facility's capacity to provide both comfort and dignity during residents' time there, including end-of-life care.

Types of Care at Sunrise of Lincroft

Assisted Living

Amenities

Room Amenities

  • Cable or Satellite TV
  • Emergency Call System
  • Private Bathroom
  • Private Rooms
  • Wheelchair Accessible

Meals & Dining

  • Dietary Accommodations (Gluten-Free, Low / No Sodium, No Sugar, Vegan)
  • Restaurant style Dining Room

Community Amenities

  • 24-Hour Staff
  • Gathering / Activity Spaces
  • Housekeeping
  • Laundry Service
  • Medication Management
  • On-Site Nurse (RN)
  • Security

Activities

  • Social Activities (Happy Hour, Wine Tasting, Dances, Karaoke)

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Help Me Choose

Reviews of Sunrise of Lincroft

4.8overall · 16 ratings combined

4.8★ on Google (16)

Cathy Lamothe

Sep 2026

via Google

I never thought my mother would be in an assisted living home, but here we are. I honestly can’t say enough wonderful things about Sunrise in Lincroft. My mother is treated with respect and dignity always by all the staff. It literally feels like a family. And hearing my mother say that she’s happy and treated well is all that matters.

Joseph Dowling

Aug 2026

via Google

After two years my whole family has come to rate Sunrise of Lincroft very highly. With an effort that starts at the top and permeates throughout the staff Sunrise of Lincroft provides a general level of care that is empathetic and compassionate while<br>providing for each individual resident’s special needs. In this environment the director Wendy McGuire sets a great example with her humane approach and open door policy, listening to each individual. Fran the full time Concierge is a great help to the director and everyone who comes in.<br><br>The willingness to communicate and help the residents and their families runs throughout all the various aspects : Nursing, Care Management, Support Services, and Maintenance. Some people on an outstanding staff deserve special recognition. Annemarie Turner and Nelio Pierre set amazing examples of care through their professional work ethic and upbeat cheerful demeanor. Annemarie’s dancercise program 3 days a week is a highlight for residents, family and staff. (See pics)<br>And a shout out to some new hires who’ve brought new energy: Delia, Kelly S.,plus Maria,Henry and Dimitri in the dining room.<br><br>As a family we are very happy with Sunrise of Lincroft.

Fran Coffey

Jul 2026

via Google

My mother in law Jean Coffey was a resident of yours for 4 years. We found the level of care she received was exceptional. She was treated with dignity and respect, all her medical requirements were met on a timely basis. I would highly recommend your facility, and your staff to anyone that has to consider such a facility for their loved one.<br>Thank you<br>The Coffey family

Diana Cascone

Dec 2025

via Google

The nurses and staff at Sunrise Lincroft were excellent. Although my mother’s time there was short, they provided excellent care and treated her as if she were family.

Matt Giaquinto

Nov 2024

via Google

An absolutely fantastic, amazing, incredible facility with even better staff. The care, the comfort, the personal attention, the medical attention, all magnificent.<br>After touring more than a dozen facilities, I can't fathom a better place for senior care.

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Frequently Asked Questions

What types of care does Sunrise of Lincroft offer?

Sunrise of Lincroft offers Assisted Living.

Where is Sunrise of Lincroft located?

Sunrise of Lincroft is located at 734 Newman Springs Road Lincroft, Nj 07738 in Lincroft, New Jersey.

What do families say about Sunrise of Lincroft?

Families describe Sunrise of Lincroft as a warm, home-like assisted living community where staff know residents by name and provide attentive, dignified care, including during end-of-life stages. The community holds a strong 4.7 rating from 15 Google reviews, though one detailed account raised serious concerns about billing transparency and how a Medicare/payment issue was handled.

How can families visit Sunrise of Lincroft?

Submit the Request Information form on this page to connect with Sunrise of Lincroft and arrange a tour. Sharing your timeline and care needs up front helps the community prepare for your visit.

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Prefer to stay home?

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