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Sunrise of Lincroft

734 Newman Springs Road

4.8(16 ratings)

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Sunrise of Lincroft, photo 11 / 6

Quick Facts

Starting price
$5,200/mo
Total units
85
Licensed capacity
85 residents

New Jersey DOH

Nursing
On-site registered nurse plus 24-hour staff
Exercise program
Dancercise program held three days a week
Leadership
Director with an open door policy

What Families Think

An automated summary of family reviews and public information. Not verified by MyLivingChoice; confirm services, staffing and pricing with the community.

Families describe warm, attentive staff who know residents by name, with prompt medical attention and accessible care managers. Reviewers also mention end-of-life care and a home-like, celebration-oriented atmosphere. One critical review raised a billing and Medicaid/Medicare transition problem and rude debt collection.

What reviewers praise

  • Staff known for warmth and knowing residents by name
  • Care managers accessible and responsive to family concerns
  • Medical needs met promptly, per families
  • Comfort and dignity in end-of-life care
  • Home-like, celebration-oriented atmosphere
  • On-site RN and 24-hour staff

What reviewers flag

  • One report of misleading payment terms and only one Medicare spot
  • One report of rude, unresponsive handling of an unpaid balance

AI-generated from reviews and community data.

Sunrise of Lincroft is a senior living community in Lincroft, New Jersey offering Assisted Living, Memory Care and Respite / Short-Term Care. Amenities include Restaurant style Dining Room, Gathering / Activity Spaces and Social Activities. Published pricing starts around $5,200 per month. Families rate it 4.8 out of 5 across 16 reviews.

About Sunrise of Lincroft

Sunrise Assisted Living of Lincroft is an assisted living community in Lincroft, New Jersey, with a licensed capacity of 85 residents.

Families consistently praise the staff's attentiveness and warmth. Multiple residents and their families describe feeling secure and well cared for, with one family noting the staff "knows each resident by name and respects their needs and dignity." Medical needs are met promptly, and families report that care managers are accessible and responsive to concerns. The community fosters a celebration-oriented, home-like atmosphere where residents feel happy and looked after.

Sunrise Lincroft holds a 4.7 out of 5 rating across 15 Google reviews, with fourteen 5-star assessments. Families highlight the facility's capacity to provide both comfort and dignity during residents' time there, including end-of-life care.

Types of Care at Sunrise of Lincroft

Assisted LivingMemory CareRespite / Short-Term Care

Amenities

Room Amenities

  • Cable or Satellite TV
  • Emergency Call System
  • Private Bathroom
  • Private Rooms
  • Wheelchair Accessible

Meals & Dining

  • Dietary Accommodations (Gluten-Free, Low / No Sodium, No Sugar, Vegan)
  • Restaurant style Dining Room

Community Amenities

  • 24-Hour Staff
  • Gathering / Activity Spaces
  • Housekeeping
  • Laundry Service
  • Medication Management
  • On-Site Nurse (RN)
  • Security

Activities

  • Social Activities

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Reviews of Sunrise of Lincroft

4.8overall · 16 ratings combined

4.8★ on Google (16)

Cathy Lamothe

Sep 2026

via Google ↗ · Report

I never thought my mother would be in an assisted living home, but here we are. I honestly can’t say enough wonderful things about Sunrise in Lincroft. My mother is treated with respect and dignity always by all the staff. It literally feels like a family. And hearing my mother say that she’s happy and treated well is all that matters.

Joseph Dowling

Aug 2026

via Google ↗ · Report

After two years my whole family has come to rate Sunrise of Lincroft very highly. With an effort that starts at the top and permeates throughout the staff Sunrise of Lincroft provides a general level of care that is empathetic and compassionate while<br>providing for each individual resident’s special needs. In this environment the director Wendy McGuire sets a great example with her humane approach and open door policy, listening to each individual. Fran the full time Concierge is a great help to the director and everyone who comes in.<br><br>The willingness to communicate and help the residents and their families runs throughout all the various aspects : Nursing, Care Management, Support Services, and Maintenance. Some people on an outstanding staff deserve special recognition. Annemarie Turner and Nelio Pierre set amazing examples of care through their professional work ethic and upbeat cheerful demeanor. Annemarie’s dancercise program 3 days a week is a highlight for residents, family and staff. (See pics)<br>And a shout out to some new hires who’ve brought new energy: Delia, Kelly S.,plus Maria,Henry and Dimitri in the dining room.<br><br>As a family we are very happy with Sunrise of Lincroft.

Fran Coffey

Jul 2026

via Google ↗ · Report

My mother in law Jean Coffey was a resident of yours for 4 years. We found the level of care she received was exceptional. She was treated with dignity and respect, all her medical requirements were met on a timely basis. I would highly recommend your facility, and your staff to anyone that has to consider such a facility for their loved one.<br>Thank you<br>The Coffey family

Diana Cascone

Dec 2025

via Google ↗ · Report

The nurses and staff at Sunrise Lincroft were excellent. Although my mother’s time there was short, they provided excellent care and treated her as if she were family.

Matt Giaquinto

Nov 2024

via Google ↗ · Report

An absolutely fantastic, amazing, incredible facility with even better staff. The care, the comfort, the personal attention, the medical attention, all magnificent.<br>After touring more than a dozen facilities, I can't fathom a better place for senior care.

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Frequently Asked Questions

What types of care does Sunrise of Lincroft offer?

Sunrise of Lincroft offers Assisted Living, Memory Care and Respite / Short-Term Care.

How much does Sunrise of Lincroft cost?

Published pricing at Sunrise of Lincroft starts around $5,200 per month. Final costs depend on care needs and apartment selection; contact the community for a detailed quote.

Does Sunrise of Lincroft offer respite or short-term stays?

Yes. Sunrise of Lincroft lists respite and short-term care among its options. A respite stay gives a family caregiver a planned break while your loved one receives full care, and it also works as a low-commitment trial before a permanent move.

Where is Sunrise of Lincroft located?

Sunrise of Lincroft is located at 734 Newman Springs Road in Lincroft, New Jersey.

What do families say about Sunrise of Lincroft?

Sunrise of Lincroft carries a 4.8 out of 5 rating from 16 Google reviews. Families describe warm, attentive staff who know residents by name, with prompt medical attention and accessible care managers. Reviewers also mention end-of-life care and a home-like, celebration-oriented atmosphere. One critical review raised a billing and Medicaid/Medicare transition problem and rude debt collection. Reviews on MyLivingChoice come from families who confirmed a connection to the community and appear with the reviewer's first name and last initial.

How can families visit Sunrise of Lincroft?

Submit the Request Information form on this page, or contact Sunrise of Lincroft directly, to arrange a tour. Sharing your timeline and care needs up front helps the community prepare for your visit.

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