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Sunrise of East Brunswick

190 Summerhill Road East Brunswick, Nj 08816

4.3(28 ratings)· East Brunswick average: 4

Sunrise of East Brunswick — photo 11 / 5

Quick Facts

Total units
108
Licensed capacity
108 residents

California CDSS

Respite Care
Short-term stays for recovery or temporary care
Hospice Support
Coordinates with local hospice providers
Certifications
Earned WELL Equity and Health-Safety Ratings

What Families Think

Sunrise of East Brunswick draws mixed feedback: several families praise the compassionate, attentive staff and describe long-term residents who felt safe and well cared for, while other reviewers report serious billing disputes and communication breakdowns with leadership. The community offers assisted living, memory care, and short-term respite stays, but experiences with administrative handling appear inconsistent.

The Good

  • Staff described as caring, compassionate, and attentive
  • Residents felt safe and well cared for long-term
  • Memory care neighborhood for Alzheimer's and dementia
  • Hospice coordination for end-of-life care
  • Seasonal events praised for atmosphere and staff energy

The Bad

  • One report of being overbilled roughly $90,000 over a year
  • Multiple reports of poor communication from leadership
  • One report of maintenance issues taking months to resolve
  • One report of unprofessional handling of resident discharge/transition

AI-generated from reviews and community data.

About Sunrise of East Brunswick

Sunrise of East Brunswick is an assisted living and memory care community located in East Brunswick, New Jersey. The community provides personalized assisted living, memory care, short-term stays, and hospice coordination services, with experienced caregivers offering compassionate support through a holistic approach to health and well-being.

The community is conveniently situated in East Brunswick, easily accessible from the NJ Turnpike, NJ Parkway, and Route 287, with nearby access to shopping centers, theaters, restaurants, parks, and casinos. Common amenities include comfortable lounges, a cozy theater, and a variety of suite options with flexible floor plans.

Residents receive support with activities of daily living such as dressing, bathing, and medication management. The memory care neighborhood serves residents living with Alzheimer's, dementia, or other forms of memory loss. Short-term respite stays are available for those recovering from surgery or seeking temporary care, and the community coordinates with local hospice providers for palliative and end-of-life care services.

Daily activities range from fitness classes to music and continued learning programs designed to appeal to residents' personal interests and passions. A talented culinary team prepares fresh, seasonal cuisine served in the dining room, with residents able to customize meals according to their preferences. A bistro offers snacks, beverages, and a social gathering space throughout the day.

The community has earned the WELL Equity Rating and WELL Health-Safety Rating, reflecting its dedication to creating inclusive and safe environments. Care levels and services are personalized based on individual healthcare needs assessed by nursing staff prior to move-in.

Types of Care

Assisted Living

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Reviews

4.3overall · 28 ratings combined

4.3★ on Google (28)

TINA FERRARA

Jan 2026

via Google

The staff at Sunrise of East Brunswick are caring and respectful of my loved one and our family. We know that our loved one is safe, cared for and respected, and we rest easy knowing that the staff of Sunrise are there for her. The facilities are well maintained and the offerings for residents are expanding. The staff are all approachable and are open to suggestions from community members and their families.

Robert Henn

Oct 2025

via Google

I would give the a minus 10. They lie about the service they provide you. They charge you without providing any services. When I moved him to Sunrise, I was informed that an apartment there would be $5850.00 a month and would include basic care, like helping in a shower or getting ready for the day.. They informed me that since he came over from a rehab center and is still weak and needs assistance with the bathroom and taking a shower, he will be put on the Assisted Living Plus, Plus plan. It was an extra $139.00 a day. It would be re-evaluated every month and removed when he was able to do things on his own and that someone was assigned to him until then. He was now being billed $12,000 a month, Instead of the $5850,00 a month plus $41.00 a day for his medications. My father was receiving PT and OT from Fox Physical Rehabilitation. In June, they informed the director Lisa that my father was independent and did not need the Plus Plus any longer. It went in one ear and out the other. But, he didn;t have anyone assigned to him any longer. They were even charging my father Incontinence Service level 1 at $9.00 a day. My father stopped wearing diapers at the end of May. I fought with them for 2 months to stop charging us that fee. Finally on August 1, 2024 they stopped charging us for the Incontinence service, but raised our med level service from Med 2 to Med 3, Charging us $11.00 a day more to offset the loss of the Incontinence fee, and nothing changed with his medication. I fought with them for a year and no one could tell us why they raised the Med Plan. Finally a new nursing supervisor took over and reviewed everyone's file and called to inform me my father was over billed for his med service for over a year and would try to get me credit.Michele the Executive Director of Sunrise of East Brunswick admitted that there was wrong doing on their part and offered me $20,000.00 credit to stay with them. I told her no as they stole over $90,000.00. She said she would have to bring to the next level higher than her as she was only authorized to give $20,000.00. The higher ups denied it and I moved my father to Reformed Church Assisted Living when he was evau;lated by the medical staff and found to be totally independent. I spoke to the medical staff at Sunrise and was informed they were never asked to participate in any of my father's evaluations when it is policy. So no medical staff determined his care. They billed him without providing any services. A District Director even had showed up to Reformed Church asking questions about my dad and Reform Church refused to comment. Bring you loved one there at your own risk

Gary Gatyas

Aug 2025

via Google

What a difference a year makes. After a few months passed for my family members, Sunrise of East Brunswick quickly became a constant disappointment. Communication was terrible — leadership almost never returned calls unless it was about billing. My aunt’s requests for help were ignored, and basic maintenance like fixing a heater and light dragged on for nearly four months until I escalated it to the organization's CEO. Their handling of the transition out of the facility was equally unprofessional. Records weren’t sent on time, communication was nonexistent, and staff couldn’t even offer a simple goodbye. Only Robert - one of the their nurses that cared for my family members - showed any professionalism or compassion during the entire process. I strongly advise families looking for care for a family member to consider other options.

Fran Kupko

Jul 2024

via Google

My mother spent the last 10 years of her life at Sunrise. I always felt the staff had her best interests at heart. When the time came to move my mother into the reminiscence section, Michelle, the executive director, gave me the opportunity to move her into a room with a window view. At the end of my mother's life the staff were very caring and attentive. I always speak highly of this facility. It is not an easy decision to place a beloved family member into this setting. Everyone was wonderful in making the transition as easy as possible.

Nicole Gomes

Oct 2019

via Google

My parents and I attended Sunrise East Brunswick for one of their seasonal events — Octoberfest — visiting my Great Aunt! The staff did a terrific job with the theme, the music, the ambiance, the food, and the decor, making it such an enjoyable experience for residents and guests. The highlight of the experience was definitely the amazing staff. Their customer service was above and beyond. The people that work here are personable, enthusiastic, and compassionate, not to mention extremely energetic! We had a wonderful time. Thank you very much!

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Frequently Asked Questions

What types of care does Sunrise of East Brunswick offer?

Sunrise of East Brunswick offers Assisted Living.

Where is Sunrise of East Brunswick located?

Sunrise of East Brunswick is located at 190 Summerhill Road East Brunswick, Nj 08816 in East Brunswick, New Jersey.

What do families say about Sunrise of East Brunswick?

Sunrise of East Brunswick draws mixed feedback: several families praise the compassionate, attentive staff and describe long-term residents who felt safe and well cared for, while other reviewers report serious billing disputes and communication breakdowns with leadership. The community offers assisted living, memory care, and short-term respite stays, but experiences with administrative handling appear inconsistent.

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