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Brookdale Enid

4613 W Willow Rd

4.1(14 ratings)· Enid average: 3.8

Part of Brookdale Senior Living · 475 communities · 4.3★ average

Brookdale Enid — photo 11 / 5

Quick Facts

Personal item delivery
Free delivery of hygiene and personal items to rooms
Staff turnover
Family reports very low employee turnover

What Families Think

Reviews of Brookdale Enid are mixed: several families praise attentive, familiar staff who keep residents clean, engaged, and cared for, while a more recent review describes declining management and a noticeable shift in staff demeanor. Long-term reviewers highlight strong bonds with caregivers and quick resolution of concerns, though one detailed account raises concerns about leadership behavior and staff turnover.

The Good

  • Staff described as amazing and attentive
  • Residents kept clean, groomed, and well-dressed
  • Low staff turnover noted by family
  • Concerns resolved quickly by administration
  • Respite and short-term stays available
  • Personal item delivery service to residents' doors

The Bad

  • One detailed report of declining management and staff morale
  • One report of unresponsive marketing manager
  • One review notes food lacks variety

AI-generated from reviews and community data.

About Brookdale Enid

Brookdale Enid is an assisted living community in Enid, Oklahoma, offering support with the independence residents want, allowing them to focus on what brings them joy. A caring staff member is present 24/7 to respond to emergency alerts, and trained caregivers assist with medication management, daily living activities, and coordination with outside healthcare providers.

The community provides personalized support through its Optimum Life program, which helps residents define what good living looks like based on their personal interests, passions, and preferences. Daily services include personal housekeeping, laundry services, and freshly prepared meals. Residents enjoy spacious apartments and can explore new hobbies or relax while staff handles routine tasks.

Dining at Brookdale emphasizes wellness and personal preference. The culinary team creates healthy and delicious menu options, with residents able to share cherished recipes, request favorite dishes, and participate in casual menu chats. Meals feature comfort foods made with whole grains, lean proteins, fresh fruits and vegetables, seasoned for flavor while keeping sodium low to support therapeutic diet needs.

Activities and engagement opportunities include yoga, walking groups, creative classes, brain games, jewelry-making classes, and social events like ice cream socials in the garden. The community's Optimum Life approach focuses on helping residents enjoy more purpose, connection, and joy each day through fitness classes, social events, and meaningful moments throughout the community.

Residents have access to a Personal Solutions program that delivers personal items—such as toothpaste, hygiene products, hearing aid batteries, and other necessities—directly to their door with free delivery and discreet packaging. Enid's nearby attractions include Meadowlake Park, the Cherokee Strip Regional Heritage Center, the Railroad Museum of Oklahoma, 4RKids Mini Golf, and the Stride Bank Center for concerts and entertainment.

Types of Care

Assisted LivingIndependent LivingSkilled Nursing / Long Term Care

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Reviews

4.1overall · 14 ratings combined

4.1★ on Google (14)

susan vineyard

Oct 2021

via Google

Our mom’s situation was getting dire due to her many falls at her home. I chose to call “A Home for Mom” to ask for help. The only place they recommend in Enid is Brookdale! I was amazed. So, we called for an appointment and within a few days our mom was nestled into her own apartment rooms. Negotiations were very professional, clearly explained. All possible financial options were explored for Mom’s needs. Brookdale has given us peace of mind. Mom had one spell, but the staff was immediately there. They communicated with us immediately. Whew! The staff there wants to be there. We have made an effort to get to know everyone personally, and that is one major difference-they want to know us too. Ed and Susan Vineyard

Nancy Humphrey

Feb 2020

via Google

My mom has been at Brookdale for the past two years . The staff is amazing and she gets great care. The few times we had an issue it was resolved quickly. I have had a good experience with the new administration in handling questions and concerns. Joy was attentive and understanding, and resolved my problem without undue stress or hassle, which I appreciated.

Alice Prince

Jul 2019

via Google

Once upon a time Brookdale Enid was a nice community, full of joy and care. I loved coming in and visiting my aunt, and hearing about all the wonderful things she had to say about the staff. Now, more recently, the management has gone down, and neither I, or my aunt for that matter, feel comfortable anymore. The new director, can be kind, however I have heard her, multiple times, scold employees, and on several occasions overheard her gossiping about employees to other staff. I find both to be highly inappropriate, and unethical. The care staff was wonderful and my family never worried about the care that my aunt received. We were always greeted with a familiar face and a smile. In the past couple of months, the new care staff that has been brought in is by far mediocre, to say the least. I cannot recall seeing a single smile on any of the new staff members faces, one single time I have visited, which I do very frequently. It is very disheartening to think that if the new staff cannott treat a guest with respect, or at least be kind, how are they treating the residents. I have tried to speak to the marketing manager a few times, but was brushed off as if I was not important. The food is consistent, I would say, but lacking variety, however, I feel that is minor compared to the other issues I've stated. In my opinion, from my observations, the biggest issue would be management. Prior to the new director, Brookdale felt warm and comforting. My family didn't have any issues with leaving my aunt, knowing she would be properly taken care of. It has only been in the past few months that our feelings have started to change and we are beginning to look elsewhere for care. Having witnessed, and heard, the issues with management my self, I understand where the problem lies, and after the inappropriate, negligent, and borderline abusive behavior coming from the director, I can no longer support Brookdale, nor will I recommend them until it changes. If the supervisor above her had witnessed what I'm sure countless other people have, including residents, I would hope that she would be removed from her position immediately. In the meantime, with our family unsure of our aunts proper care by new staff members, and inefficient management, we will be looking for alternatives living arrangements.

Stephanie Pendergraft

Jan 2018

via Google

My grandmother and step-grandmother both took residency at Brookdale Enid. One for a respite (short stay) while healing from illness and the other lived there until she passed. The staff was amazing and very accommodating. I definitely recommend them any chance I get!

Paula Sproul

Sep 2017

via Google

My visiting schedule is sporadic; I stop by to check on mom whenever I am in the area, at least once a week. My visits are on any day of the week at any time of day. In the over two years mom has been at Brookdale, I have always found mom clean, her hair neatly combed, and dressed appropriately with all the extras (jewelry, scarf). Due to the many planned activities, I general must go looking for her; she is seldom in her room alone. Her bed is always made and the room clean and orderly. Above all, she is happy. There seems to be a very low turn over in employees; therefore, mom has bonded with many of the employees who display a sincere caring for mom and mom feels "at home." Brookdale is indeed a blessing to mom and her family.

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Frequently Asked Questions

What types of care does Brookdale Enid offer?

Brookdale Enid offers Assisted Living, Independent Living and Skilled Nursing / Long Term Care.

Where is Brookdale Enid located?

Brookdale Enid is located at 4613 W Willow Rd in Enid, Oklahoma.

What do families say about Brookdale Enid?

Reviews of Brookdale Enid are mixed: several families praise attentive, familiar staff who keep residents clean, engaged, and cared for, while a more recent review describes declining management and a noticeable shift in staff demeanor. Long-term reviewers highlight strong bonds with caregivers and quick resolution of concerns, though one detailed account raises concerns about leadership behavior and staff turnover.

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