Brookdale Plymouth

eroes Work Here, the new book by Lucinda M. “Cindy” Baier, President and Chief Executive Officer of Brookdale Senior Living, is available now. 

In Heroes Work Here, Cindy shares leadership insights and a behind-the-scenes look at how she and her team navigated the worldwide outbreak of COVID-19. Heroes Work Here recounts the speed at which Brookdale acted, and how Cindy and her team worked tirelessly to help protect tens of thousands of residents and associates.

Throughout this time, few leaders were watched as closely as Cindy. As the CEO of America’s largest senior living company, her decisions helped steer an entire industry through some of its most tumultuous years. All healthcare workers felt the strain of the pandemic, but those serving our nation’s seniors faced additional challenges – and their efforts helped save lives. For Cindy, every choice mattered, and now she is telling the story of how she and her team overcame the challenges posed by the COVID-19 pandemic. 

All net profits from sales of Heroes Work Here, which is available on Kindle and Amazon.com, will go to Brookdale’s Associate Compassion Fund. The fund provides financial assistance to eligible Brookdale associates who are dealing with a catastrophe or personal crisis outside of their control.