MyLivingChoice

The Business of Senior Care

7519 CO-86 #130

4.9(41 ratings)

The Business of Senior Care — photo 1

Quick Facts

What Families Think

This business is a consulting firm that helps entrepreneurs license and launch home care agencies, not a senior living residence for older adults. Reviewers largely praise the team's help navigating state licensing and appeals, though one detailed review describes significant frustration with document quality and lack of direct access to the owner.

The Good

  • Helped clients win a declined licensing appeal
  • Praised for responsiveness and fast follow-up calls
  • Structured 12-week program with templates for operations
  • Guidance seen as more supportive than franchisor programs

The Bad

  • One detailed report of sloppy, error-filled policy documents
  • One report of limited direct access to the owner
  • One report of missed items in quality assurance review

AI-generated from reviews and community data.

About The Business of Senior Care

The Business of Senior Care is a home health and hospice community in Franktown, Colorado.

Families rate The Business of Senior Care 4.9 out of 5 based on 41 Google reviews.

Contact the community directly to ask about availability, pricing, and tours, or browse the photos and reviews here to see if it could be the right fit for your family.

Types of Care

Home Health and Hospice

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Reviews

4.9overall · 41 ratings combined

4.9★ on Google (41)

Cassandra Sines

Jun 2026

via Google

I wish I could recommend The Business of Senior Care, but unfortunately, I cannot. While the ultimate goal of obtaining our license was achieved, it was achieved with my husband and I feeling like we did a lot of the heavy lifting and feeling very frustrated throughout the process. We initially met with the owner, Lucas Caroll. He told us because our state was a unique one, there had been challenges in the past. However, because of those challenges, they believed that they'd worked through them all and didn't believe we'd have those same issues with ours. We were assigned to "our team." At our first meeting we felt like we were being rushed through the call and our questions were not fully addressed. The jist of the response we would get about submission was, when we submit a package we expect there to be errors and we will just resubmit after corrections were made. That didn't sit well with my husband or myself, based on what we had been told by Mr. Carroll, nor is that the way we do business. We were then provided the Policies and Procedures to begin reviewing. And that's where the real frustration began. There were grammatical errors. And, the word processing errors were atrocious. Instead of using the underline function of Word, someone just used the underscore button to make lines. When creating forms, what should have been a table or columns, was set up using spaces. My husband and I spent HOURS recreating these documents. Hours that we should have been working on other aspects of our new business. We provided these documents back to The Business of Senior Care. These hours caused us delay after delay in getting our application submitted. When we were finally getting close to feeling like we were ready to submit our documents to the state, I found numerous documents we needed signed by our administrators. There was no guidance from The Business of Senior Care on these documents. This was all information I found on my own. I was rushed and stressed. When we finally thought we had everything, we advised them everything we thought was necessary had been uploaded for submission. We were told a Quality Assurance Review was going to be done prior to uploading to our state's system. We had a response from our state within two weeks, which is a quick turnaround. However, it was not the response we were looking for. We had some deficiencies. There were language in some of the policies that should have been updated from when The Business of Senior Care worked with our franchise partner previously, which was extremely frustrating. And, there were missing documents that should have been caught in their Quality Assurance review, which were not. Had that information been caught, or had that information been made known to us when we initially provided information related to our Administrators at the outset, we could have been working to obtain the information at the beginning, not at the end. So, again, because of not confirming or guiding us through the process and ensuring we had the correct documentation for our Administrators, The Business of Senior Care cost us more loss of business by delaying our ability to receive our license in a timely manner. We paid a lot of money to this business. And to feel like we did most of the work, is not a good feeling. The amount of money we paid to them feels like we threw it away based on the length of time it took us from start to finish, the amount of work we had to put into the actual documents, the frustration with not having all of the necessary documents, nor the support we were told we were going to have. Any time we would ask to speak directly to Mr. Carrol about our concenrs, someone would run interference and we were never given the opportunity to speak directly with him. We were always given a non-response, response, which also lead to the frustration. They never truly addressed the issue at hand.

Matt Clark

Jun 2026

via Google

The Business of Senior Care has been an invaluable resource to me and the home care agencies I've been affiliated with over the years. From administrator training courses to guidance with policies and procedures, they are my one and only stop for all things licensure. They are great to work with. I highly recommend.

Rachel Uwingabiye

May 2026

via Google

Lucas and his team were incredibly responsive, professional, and helpful throughout my agency licensing process. After my initial call, Lucas connected me with the right person in less than an hour, which helped move the process forward quickly and without unnecessary complications. His communication, guidance, and willingness to assist made a stressful process feel much more manageable. Thanks to their support, I was able to successfully get my agency licensed. I highly recommend their services to anyone navigating the licensing process.

Charlie Schaub

Jan 2026

via Google

Lucas and his team were excellent partners as I prepared for the launch of my home care agency. The 12 week growth program was comprehensive, intentionally structured, and adaptable to my evolving needs. I appreciated the large library of templates that I'll use to plan and manage day to day operations, but my weekly conversations with Lucas were what I valued most. As an independent operator, I felt this program provided even more support and expertise than franchisors, and was much more cost effective.

Andy Malivuk

Nov 2025

via Google

The Business of Senior Care was worth every penny...and I was skeptical at first. I've done my own state applications a few times so I debated if I should hire them to do my Change Of Ownership Application (CHOW) in the state of Florida for a recent acquisition. Hiring them and getting to work with Marcus and Elizabeth was one of the best business decisions I've made. Their team was highly organized, very professional and had great communication throughout the entire process. My application was initially declined and that is where they really shined, especially Marcus. He kept calm and confident and handled the entire appeal process. The amount of stress and effort they removed from my shoulders was incredibly valuable. I will definitely be using them in the future and highly recommend them to other business owners.

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