Paul Fuhgeddaboutit Italia
Feb 2026
John the owner of Primrose what a Superstar guy!! Really knows his stuff and loves to help people out! Highly recommend this Facility for anyone that needs Dementia Assisted living Services in Sonoma County.
2080 Guerneville Rd
4.3(12 ratings)· Santa Rosa average: 4.2
1 / 5California CDSS
Families describe Primrose as a small, dementia-focused community where staff show deep compassion and consistency, with several reviewers crediting the caregivers and owner for measurably better quality of life for their loved ones. Reviews are uniformly positive, emphasizing dignity, attentive care, and family support through difficult stages of Alzheimer's and dementia.
AI-generated from reviews and community data.
Primrose Alzheimer's Living Inc is a memory care and assisted living facility in Santa Rosa, California, focusing exclusively on adults with Alzheimer's disease and related forms of dementia.
The community offers Day Club, Respite, and Residential Care programs tailored to each person's abilities and cognition level. Care approaches incorporate the latest research findings, including aromatherapy, touch therapy, music therapy, and pet interactions.
Primrose has developed unique operational protocols emphasizing security and safety. Facility interiors are designed with way-finding cues, thoughtful use of fabrics and colors to reduce confusion, and secure landscaped exterior areas. The dining and nutrition program is informed by current research on the specific needs of individuals with memory loss.
The community aims to help residents live in the moment while providing families with peace of mind and relief from caregiver stress and burnout associated with memory loss and dementia care.
Tell us what you're looking for and we'll match you with communities that fit — free, and you choose who contacts you.
Help Me Choose4.3overall · 12 ratings combined
4.3★ on Google (12)
Paul Fuhgeddaboutit Italia
Feb 2026
John the owner of Primrose what a Superstar guy!! Really knows his stuff and loves to help people out! Highly recommend this Facility for anyone that needs Dementia Assisted living Services in Sonoma County.
Katherine Barnhisel Rincon
Mar 2025
Primrose is truly wonderful! Our family credits Primrose for both dramatically improving the quality of our Dad's life as his dementia progressed, and also extending his life by years. We are so grateful for the warm and attentive care he received every day.
Disney28
Aug 2024
There is not enough room or stars to say how wonderful Primrose is. Don’t look at other places because we tried some and visited many, and Primrose was the best. Every single person who worked there was dedicated to their job and to the residents. They all showed compassion and provided the best care. We visited often at different times of the day and there was always love and support provided to the residents. We moved our mom here from another place and what a difference. She was so happy at Primrose and so were we, her family, that she was getting the care that she deserved. Not only did she receive excellent care, but her family received support and guidance as well. It is not an easy journey for those with dementia, but Primrose provided everything our mom and her family needed. As our mom moved into her final chapter with dementia, Primrose was there to help in every way. We couldn’t have done it without their help and support to the very end. We honestly are an awe of how wonderful each person who works there does their job and the constant compassion they show. What Primrose offers cannot be matched by other places. The care is excellent, the food, the beautiful grounds, and nothing can compare to the care they provide.
Karen Maharg
Apr 2023
There aren’t enough stars for me to adequately review this very special place. My husband spent three months in the Day Club and thirteen months in residential care. I was able to experience the respect, the reverence, the compassion, the personal touch, the care that the caregivers give each and every resident. I leave Primrose with a heavy heart but with the very deepest gratitude. A special place indeed.
Alison von Sternberg
Aug 2017
I had a family member at Primrose, and I was so appreciative every day when I would pick her up and see how happy she was! The staff is so caring and helpful with such a difficult and tragic disease. They manage to preserve the dignity of the residents and make the time they have so much more meaningful. I highly recommend this facility!
Primrose Alzheimer's Living Santa Rosa offers Assisted Living.
Primrose Alzheimer's Living Santa Rosa is located at 2080 Guerneville Rd in Santa Rosa, California.
Families describe Primrose as a small, dementia-focused community where staff show deep compassion and consistency, with several reviewers crediting the caregivers and owner for measurably better quality of life for their loved ones. Reviews are uniformly positive, emphasizing dignity, attentive care, and family support through difficult stages of Alzheimer's and dementia.
Work at Primrose Alzheimer's Living Santa Rosa? Claim this listing to update photos, pricing, and details — it's free.
Other senior living options within 25 miles of Santa Rosa.

Santa Rosa, California
4.1(136)
Skilled Nursing / Long Term Care

Santa Rosa, California
3.5(85)
Skilled Nursing / Long Term Care

Santa Rosa, California
4.4(81)
Skilled Nursing / Long Term Care

Santa Rosa, California
4.2(47)
Assisted Living

Santa Rosa, California
4.3(47)
Assisted Living

Santa Rosa, California
4.4(37)
Assisted Living