MyLivingChoice

Brookdale LaCrosse

3141 East Ave S

3.2(15 ratings)· La Crosse average: 4.3

Part of Brookdale Senior Living · 266 communities · 4.2★ average

Brookdale LaCrosse — photo 11 / 4

Quick Facts

Care continuum
Three levels of care offered on one campus
Personal shopping service
Personal items delivered to rooms, billed monthly
Memory care approach
Uses music and pet visits for calming routines
Family connection tool
Virtual scrapbook shares updates with distant family

What Families Think

Reviews for Brookdale La Crosse are sharply divided: some families praise the cleanliness, welcoming atmosphere, and one particular staff member who helps ease transitions, while others report serious concerns about understaffing, falls, and unresponsive management. The community offers assisted living, independent living, and skilled nursing on one campus, plus a memory care program built around routine and sensory activities.

The Good

  • Facility described as clean, bright, and welcoming
  • Three levels of care available on one campus
  • Staff member Mary praised for easing resident transitions
  • Memory care uses music and pet visits for calming

The Bad

  • Multiple reports of understaffing and slow response to needs
  • One report of repeated falls and ER visits in a month
  • One report of director being unresponsive and dismissive
  • One reviewer called pricing high relative to food quality

AI-generated from reviews and community data.

About Brookdale LaCrosse

Brookdale La Crosse provides assisted living and memory care in La Crosse, Wisconsin, offering personalized support within a single community where residents can experience daily life at their own pace with 24/7 staff availability.

The community supports residents with assistance in daily activities such as dressing, bathing, and medication management, balancing independence with compassionate care. Memory care is rooted in a person-centered approach for those living with Alzheimer's and other forms of dementia, with specially designed environments and trained caregivers who provide nurturing support tailored to individual needs.

Residents enjoy chef-inspired meals in a restaurant-style dining setting with personalized menu options reflecting favorite recipes and dietary preferences. The community features a courtyard garden and outdoor spaces for relaxation and recreation, along with programs including yoga, walking groups, creative classes, and brain games to keep body and mind engaged.

La Crosse offers nearby attractions including Riverside Park with views of the Mississippi River, the La Crosse Queen Riverboat for leisurely cruises, and the Hixon House Museum for those interested in local history. A Personal Solutions program allows residents to order personal care items for delivery directly to their rooms, from toiletries to hearing aid batteries, with charges included on monthly bills.

The memory care program, Clare Bridge, emphasizes familiar routines and calming sensory experiences such as music and pet visits. A virtual scrapbook feature allows families to stay connected and share life updates from afar, even when distance separates loved ones.

Types of Care

Assisted LivingIndependent LivingSkilled Nursing / Long Term Care

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Reviews

3.2overall · 15 ratings combined

3.2★ on Google (15)

hannah

Jul 2026

via Google

genuinely one of the most unprofessional care centers in the area. staff are not adequately trained to care for residents with diverse backgrounds and abilities & are generally unkind. i would not let my loved ones reside here. i went to meet with my friend who was a resident here, they didn't show up so i called Brookdale and staff informed me of their passing by saying "x is no longer at the facility." unprofessional and heartless in a time of harrowing unexpected loss.

Clean facility, overpriced, the Director isn't very friendly and is almost impossible to get ahold of her and when you do she doesnt seem to have time for our questions or concerns and acts like she has better, more important things to do. Staff doesnt have anything nivlce to say about her. She treats her staff awful when she doesn't think anyone's around. Very fake. The food isnt very good especially what you get and for what you pay for to live there. We bring in food for our loved one. They also seem very short staffed. I wouldn't recommend.

Dana

Aug 2025

via Google

Brookdale is beautiful, always clean, bright and welcoming. Mary has been dedicated to welcoming new residents and making sure the transition to their new "home" goes well. Three levels of care are available, offering a person opportunity to live their long term.

Carter Bahr

Aug 2025

via Google

Brookdale is a fantastic assisted living facility to place your loved one with! They have many different options to fit you or your loved ones care level, from below independent all the way to higher memory care needs. They were especially helpful when my grandfathers spouse needed memory care and assisted her when hospice was needed and until the time of her passing. Mary is key staff member who also makes new residents and families feel at home, as she is usually that first person they meet during the admission process. She is awesome! Overall Brookdale does wonders and can be the perfect place for your assisted living needs!!!

heidi schneider

Jan 2020

via Google

My dad was there 4 weeks. Fell at least 10 times-ended up in the ER at least 6 times. They had 2 staff at night to 33 residents. My mom went to see him and he had someone else's shirt on for 4 days in a row and had therefore not been bathed. On one visit, he had been sleeping all day and had not been fed. There is much more to say as to how inadequate this place is, however I feel I have said enough.

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Frequently Asked Questions

What types of care does Brookdale LaCrosse offer?

Brookdale LaCrosse offers Assisted Living, Independent Living and Skilled Nursing / Long Term Care.

Where is Brookdale LaCrosse located?

Brookdale LaCrosse is located at 3141 East Ave S in La Crosse, Wisconsin.

What do families say about Brookdale LaCrosse?

Reviews for Brookdale La Crosse are sharply divided: some families praise the cleanliness, welcoming atmosphere, and one particular staff member who helps ease transitions, while others report serious concerns about understaffing, falls, and unresponsive management. The community offers assisted living, independent living, and skilled nursing on one campus, plus a memory care program built around routine and sensory activities.

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