For senior living operators
Family leads with no placement fees. Ever.
MyLivingChoice is a directory, not a referral agency. Families find your community themselves, their inquiry lands in your inbox with full contact details, and no invoice follows the move-in. Not now, not ever.
- commissions, on any move-in
- $0
- commissions, on any move-in
- families researching monthly
- 25k+
- families researching monthly
- communities listed
- 49k+
- communities listed
MyLivingChoice is a senior living directory, not a placement or referral agency. Communities never pay commissions, referral fees, or per-move-in charges. When a family asks to hear from your community, we deliver their full contact information straight to you, and the relationship is yours from the first hello.
Referral agencies and directories are different businesses
Both promise leads. What differs is who pays, who owns the relationship, and whose interests decide where a family lands.
| Placement & referral agencies | MyLivingChoice | |
|---|---|---|
| What you pay | Commission per move-in, commonly 75% to 100% of first month's rent | Free listing; optional flat $49/mo Premium. $0 per move-in, always |
| Who owns the family relationship | The agency. Contact often flows through them until placement | You do, from the very first message |
| What the family sees | The communities the agency chooses to present | Every community in their area, compared openly |
| Lead exclusivity | The same family is often shopped to several paying communities | Each inquiry goes only to the communities the family chose |
| Contact information | Gated until the agency's terms are met | Full name, email, phone, and care needs, delivered to your inbox |
| Cost predictability | Rises with your rent and your success | Flat. Ten move-ins cost the same as one |
The math in one line: one referred move-in at a typical commission can cost more than seven years of Premium at $49 per month, and Premium covers every inquiry you receive in that time, not just one.
How leads reach you without a middleman
We built the model families would design if you asked them: research openly, contact the communities you actually want, and never have your phone number sold around town. It happens to be the model operators prefer too.
Ready when you are: Premium delivers every inquiry the instant it arrives for a flat $49 per month ($39 per month billed annually), and Premium Plus adds sponsored top placement in your market for $249 per month ($199 billed annually). No tier, free or paid, ever includes a commission.
- 01
A family finds you on their own
Families compare communities by city, care type, pricing, and reviews, the same way they'd research anything else. No gatekeeper, no call center, no account required.
- 02
They ask to hear from you specifically
When a family submits an inquiry, they choose which communities receive it. We deliver it to your inbox with their name, email, phone, care needs, timeline, and notes. Nothing is withheld.
- 03
You take it from there, and keep 100% of it
Reply directly, book the tour, welcome them home. No invoice follows the move-in. Your cost is the same whether you get one move-in or ten.
Straight answers for operators
Is MyLivingChoice a referral or placement agency?
No. MyLivingChoice is a senior living directory. Families research and compare communities on our site, and when a family asks to hear from a specific community, we deliver that inquiry to the community directly, with the family's full contact information. We never broker the relationship, we never stand between you and the family, and we never charge a commission, placement fee, or per-move-in fee.
How much do senior living referral agencies typically charge communities?
Most senior living referral and placement agencies charge communities a commission when a referred family moves in, commonly between 75% and 100% of the resident's first month's rent, and sometimes more. On a $4,500 per month community, that is roughly a $4,500 fee for a single move-in. Directories like MyLivingChoice work differently: listings are free, inquiries are delivered through a flat subscription, and no money changes hands when a family moves in.
Are there senior living lead sites that don't charge commissions?
Yes. MyLivingChoice delivers family inquiries to communities without charging any commission or placement fee. A community's listing is free to claim and manage. Premium, a flat $49 per month (or $39 per month billed annually), delivers every family inquiry the moment it arrives, with full contact details and no per-lead or per-move-in charges of any kind.
What is the difference between a senior living directory and a referral agency?
A referral agency captures the family's information first, then shops it to communities and collects a commission from whichever one the family moves into. A directory publishes community profiles so families can research openly and contact communities themselves. On a directory, the family chooses who hears from them, the community owns the relationship from the first conversation, and pricing for the community is a flat, predictable cost instead of a percentage of rent.
Do you sell the same family's information to my competitors?
No. We never shop an inquiry around. Families compare communities on our site and select the ones they want to hear from; each inquiry goes only to the communities that family chose. A community never pays for a family that asked about someone else, and a family is never contacted by communities they didn't pick.
How does MyLivingChoice make money if it doesn't charge commissions?
Flat subscriptions and sponsored placement, both optional. Premium is $49 per month ($39 per month billed annually) and includes instant delivery of every family inquiry, a verified badge, your phone number displayed on your listing, and analytics. Premium Plus, $249 per month ($199 per month billed annually), adds sponsored top placement in your market's search results. Neither tier ever includes a commission, and the free listing stays free.
Do families pay to use MyLivingChoice?
No. MyLivingChoice is free for families. They can search every community, compare pricing and care types, read reviews, and inquire without creating an account or talking to a salesperson. Because we don't work on commission, we have no incentive to steer a family anywhere; they see every community in their area, not just the ones that pay.
Why do some communities avoid referral agencies?
Three reasons come up most. Cost: a commission tied to first month's rent makes every referred move-in dramatically more expensive than one from your own marketing. Ownership: the agency holds the family relationship, and communities often can't contact the family directly until the agency allows it. Steering: commission models reward sending families to whichever community pays the most, not the one that fits best. A flat-fee directory model removes all three problems.
Keep every move-in you earn.
Claim your free listing and see what commission-free looks like.